To Develop Innovative Products, Update Your Situational Awareness. Here’s How.

By Sal Yazbeck
January 2022

Product and organizational leaders can always rely on a dynamic business, tech, and regulatory market to challenge product innovation. So prepare to engage early with a process that provides unique insight into your business environment. How do you keep up on market timing and relevance? How do you spot a market shift with your customers? And how do you better align your organization and products with your market?

Developing B2B technology products fit-for-market and which customers will see as valuable is a process. And one ideally driven by applying a strategic approach to acquiring an essential situational awareness. On a battlefield, situation awareness, or situational awareness, is commonly referenced for knowing the environment in which you operate. In a business setting, I apply it to mean knowing your market, customer, and organizational environment ...


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